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La Manufacture at Museo Poldi Pezzoli by Luca Nichetto for MDW 2022
La Manufacture at Museo Poldi Pezzoli
by Luca Nichetto for MDW 2022
For Milan Design Week 2022, we presented "871 days, 50 products, 17 designers, and 1 single colour." The exhibit, which took place inside the 19th-century frescoed Palazzo Museo Poldi Pezzoli, showcased the journey of La Manufacture over the past 871 days since its unveiling, led by the vision of Luca Nichetto.

The collection of 50 objects by 17 internationally acclaimed designers engaged in a conversation with the surrounding space inside the historical palazzo, creating visually enticing clashes and aesthetic assonances. Envisioning La Manufacture as a dynamic creative hub and construction site with a work-in-progress quality, we retraced its design evolution and ethos, selecting a single orange nuance drawn from men at work’s orange vests for new iterations of the brand’s iconic pieces rendered for the show in the specially created zingy tone.