1. Journal
  2. Salva Lopez’s Campaign
Salva Lopez’s campaign imagery at Monte Amiata in Milan
Salva Lopez’s campaign imagery at Monte Amiata in Milan
We are incredibly proud of our first campaign, which was shot against the backdrop of the Monte Amiata building complex, designed by the legendary Aldo Rossi. The campaign was a testament to our innovative approach to furniture design, showcasing our collection in a bold and unexpected way.

Working closely with the photographer Salva Lopez and set designer Greta Cevenini, we created a visual universe that captured the essence of our brand. Salva's lens captured the raw, industrial beauty of the Monte Amiata building complex, while Greta's set design integrated our furniture collection into the space, demonstrating that they can thrive in any environment.